American Society for Microbiology
Print + Digital Magazine
Microcosm is a flagship, members-only magazine publication of the American Society for Microbiology (ASM).
The magazine is distributed to 40,000 members with the latest groundbreaking research in the microbial sciences.
Visualizing the beauty of science.
A rebrand of Microcosm magazine was initiated to create a clean, modern, and sophisticated look to enhance the brand. The key to the success of the rebrand was making sure the look/feel was consistent throughout the pages.
Stylescape
A Stylescape is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives you a crystal-clear picture of the deliverables ahead.
Before
After
2021 was the year when everything turned digital. ASM quickly pivoted its publication to both print and digital/web where we assisted with flexible graphics that could be applied as both print (PDF) and digital (banners and hero images).
Print to Digital
website article banners
web version
PDF version
website article banners
web version
PDF version
Winning works of the 2022 Graphic Design USA Award
Related News
“Yoonji and her team at Good Creatives are instrumental in the design process for our flagship member magazine. Yoonji’s attention to detail, collaborative approach, and positive energy consistently deliver a final product that uses eye-catching visuals to represent groundbreaking science. With each new issue, we receive positive feedback about the incredible Microcosm cover and graphics!”
— Leah Potter, Communications Specialist at American Society for Microbiology
Other projects for American Society for Microbiology
-
![]()
Global Health Report Design
