Council for Youth Development
Rebranding + Website
Services
Rebranding
Website
Situation
Council for Youth Development (CYD) is a Bartholomew County network that identifies, coordinates, and aligns community efforts to ensure the development of the whole child. To celebrate the vision of a community where all children are reaching their full potential, a total make mover for the existing logo was delivered.
Our Approach
Good Creatives started by creating a new brand and visual identity that could inspire key stakeholders (youth, caregivers, and youth care workers) and create a consistent brand identity across all touchpoints.
Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes.
“The Council for Youth Development had the good fortune to work with Yoonji on a complete redesign of our logo. She has a great level of professionalism to the project that was greatly appreciated. Yoonji’s final logo design reflects who we are now and what we aspire to become in the community. Yoonji is a smart, creative, and thoughtful partner for forward-thinking nonprofits.”
Heather Carson, Director | Council for Youth Development Bartholomew County
Other projects for Council for Youth Development
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Annual Reports
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Brochure design
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Youth Empowerment Summit logo design
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Social Media Posts
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Stakeholder Engagement Process Graphic
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Visualizing Strategic Plan
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Visualizing Data (Youth Development Index)
