Results
African American Foundation Celebrated 10 Years–And Set Its Sights on $1 Million
How a decade of impact became the foundation for ambitious growth.
The Results
An impact report turning 10 years of data into a compelling story
A digital platform built for charitable giving and long-term engagement
Strategic communication positioning AAF to double their fundraising from $400K to $1M
The African American Foundation of Bartholomew County reached a pivotal milestone in 2023—ten years of dedicated service to Bartholomew County’s Black and Biracial communities + over $400,000 raised. What began as six families responding to a Heritage Fund challenge had evolved into a full-fledged foundation serving hundreds of people across five key initiatives. They partnered with Good Creatives to mark this achievement and launch their next ambitious chapter.
In just a few months, they documented a decade of measurable impact, established a bold $1 million fundraising goal, and created the brand foundation needed to achieve it.
Visual identity refresh
Impact report design and development
Website redesign and development
Press release writing and media outreach
Strategic messaging development for growth phase
Good Creatives transformed ten years of data into a compelling narrative. The comprehensive impact report presented a powerful case for investment in proven success. Working with AAFBC's extensive program data, Good Creatives crafted a visual story spanning education, leadership development, arts and culture, economic development, and health awareness initiatives.
The refreshed brand identity honored AAFBC's established credibility while positioning the organization for its next growth phase. Every element reinforced the foundation's evolution from startup to established community pillar—from the professional impact report layout to donor communications that balanced gratitude with ambitious vision.
The comprehensive approach included strategic messaging that connected past achievements to future potential. Scholarship recipient testimonials, program participant spotlights, and concrete financial data created compelling evidence for continued investment. The new website and donor materials positioned AAFBC not just as a successful local foundation, but as a proven vehicle for creating lasting change in Bartholomew County.
The result? A clear roadmap from $400,000 to $1 million, supported by brand materials that demonstrate both accountability and ambition. AAFBC proved that celebrating milestones, when backed by strategic communication and compelling design, becomes the foundation for even greater impact ahead.
How We Did It
