Who We Are

A network of good creatives around the world.

We simply get together and feel good about the work we do. We come from different backgrounds in life but come up with creative solutions that resonate and reflect those we serve.

Yoonji Jung is the founder of Good Creatives. Her vision is to collaborate with like-minded creatives that strive to serve those who are compassionate and care for the world around them.

Meet the Team

Yoonji Jung

Founder / Creative Director (she/her)

Founded in 2018 as YJ Design, the studio evolved into Good Creatives in 2020 when Yoonji envisioned building a global network of creative partners united by purpose. Today, Good Creatives brings together designers and storytellers from diverse backgrounds who feel good about the work they do and create solutions that genuinely reflect the communities they serve.

Yoonji Jung, founder and creative director, leads the creative vision, brand strategy, and client partnerships at Good Creatives. She is committed to collaborating with values-driven creatives who care deeply about people and the world around them. Yoonji ensures every project honors the client’s mission and audience — blending aesthetics with clarity, meaning, and impact. She oversees all design direction, mentors the team, and guides the creative process from concept through delivery.

Cory Shoemaker

Partner / Content Strategist (he/him)

Cory Shoemaker (he/him), Strategic Partner at Good Creatives and Co-Founder/Developer of Story Engine, specializes in strategic messaging, storytelling, and content systems for purpose-driven organizations. He loves partnering with nonprofits, grassroots teams, and mission-aligned leaders to sharpen their narratives, build visibility, and amplify the voices closest to their work.

Before joining Good Creatives in 2023, Cory served as a marketing and communications strategist at an agency and spent eight years as an independent digital marketing strategist working with clients ranging from global consumer brands to high-growth companies and music production teams. He studied at Rollins College, Queen Mary University of London, and Daytona State College, and holds a certification in Human Centered Design Thinking & Leadership. His approach is rooted in the belief that community-driven storytelling is the most powerful catalyst for lasting change.

Tatum Downing

Account Coordinator (she/her)

Tatum Downing (she/her) is an Account Coordinator at Good Creatives. She helps keep projects on track, clients in the loop, and the creative team moving forward — making sure nothing falls through the cracks. Tatum thrives in collaborative environments where organization and communication matter, and she takes pride in being the person teams can count on to follow through.

Before joining Good Creatives in 2025, Tatum gained over four years of experience in digital marketing — including roles with local arts and community-based organizations, where she managed social media, maintained websites, handled community inquiries, and helped coordinate events. She has a deep passion for nonprofit work and is driven by the opportunity to use her skills to support organizations that make a real difference in their communities. She has also held marketing positions across a variety of industries. She double majored in Business Marketing and Management and holds a Social Media Marketing Professional Certificate.

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Words from our clients

  • "Yoonji and her network on the Good Creatives Team were central to our success running our bicentennial celebration. They shepherded through a design session that created our look and feel for our celebration and their work was well received throughout the community. They were also flexible and nimble as events and priorities changed throughout our engagement and walked with us every step of the way. We were so happy we chose Good Creatives as our marketing and design partner."

    Tobi Herron, Columbus Area Bicentennial Steering Committee Co-Chair | Columbus, IN

  • "Working with Good Creatives and Yoonji exceeded our expectations! The team made valuable suggestions which produced publicity and marketing materials which were much more effective and eye-catching. Their professionalism was superior and pricing structure very reasonably-priced. Good Creatives went over and beyond to ensure our yearlong recognition of our community’s Bicentennial was special and relevant to multiple ages."

    Diane Doup, Columbus Area Bicentennial Steering Committee Co-chair | Columbus, IN

  • "Good Creatives went beyond great design to support the creation of our Annual Report. They were able to help guide us with key questions, provide us with options and ultimately, helped us create a report that will be a model for us for years to come. They were able to understand our complex organization quickly and easily and then use that knowledge to enhance the report."

    Rachel Vannice, Program Coordinator / Humanitarian OpenStreetMap Team / Washington, D.C.

  • “Yoonji helped transform our Annual Report from a boring Word ‘doc’, into an interactive report full of life! It is by far the best looking and most informative Annual Report we have ever had. We couldn’t be happier with Yoonji’s work, attitude, professionalism, exemplary time keeping and overall approach to the project.”

    Andrew Sweeny, Founder / SCOOP Foundation / Ireland

  • "The Council for Youth Development had the good fortune to work with Good Creatives on a complete redesign of our logo. They have a great level of professionalism to the project that was greatly appreciated. The final logo design reflects who we are now and what we aspire to become in the community. We would not have been able to produce this level of high quality work on our own and look forward to many more exciting projects with Yoonji in the future. Good Creatives is a smart, creative, and thoughtful partner for forward thinking nonprofits."

    Heather Carson, Director / Council for Youth Development / Columbus, IN

  • "We had such a great pleasure working with Good Creatives! The design they created for us will be used liberally and displayed proudly. Our experience has been so incredibly valuable and inspiring. Good Creatives has been in so many ways: “The Great Equalizer”. They are so good at creating and executing the projects with our team."

    Nina Corder, United Nation Women’s Empower Women Champion for Change / Toledo, OH

  • "Yoonji is one of the most inventive and original designer I have had the pleasure to work with. She is responsive, collaborative, highly organized, and deeply empathic. Our program brochure project blossomed in her hands and has sparked wonderful new ideas for engaging people in our work. I have been delighted to work with Yoonji and cannot recommend her highly enough.”

    Alexander Kopelman, President & CEO / Children’s Arts Guild / New York, NY

  • “We had a terrific experience working with Yoonji to design our first ever annual report. She has developed a thoughtful and thorough process that helped us create an annual report that was expertly designed and perfectly targeted to our audience. We’re thrilled with the result!”

    Mic Altena, Executive DIrector / L’Arche Chicago / Chicago, IL

  • “Yoonji was an absolute pleasure to work with on our Annual Report. She was accommodating, and professional and repeatedly surpassed all of my expectations. I would gladly recommend Yoonji to any company for their graphic design needs. You will not be disappointed.”

    Kenny King, CEO / Global ADE

  • “Yoonji did an incredible job designing our Impact Report. She worked tirelessly to create the best possible product for us! She is creative, professional, responds well to feedback, maintained a good attitude with multiple changes and went above and beyond to promptly deliver the exact final product we were hoping for. As a non-profit organization with no marketing or communications budget, we are so grateful for her contribution.”

    Jennifer Allen, Executive Director / Corazon

  • “I worked with her on this project and found her to be meticulous and always on task. She did an excellent job of taking our vision and her design flare to create a great product. Yoonji took care of selecting the print company, proofing and relevant timelines. Our Annual Meeting took place on May 12th and the Annual Report was met with a very positive response from our guests.”

    Karina Willats, CFRM Resource Development Director / Foundation for Youth

  • “A Champion at Exceeding Expectation is the phrase that comes to mind when I think of Yoonji Jung. If you are looking for a highly talented Graphic Designer and well-rounded individual, Yoonji Jung would be a fantastic asset to your organization.”

    Lara Hodson, Program Manager / Engage Columbus