Results
ASAP Drove 2,000+ Actions Toward Alcohol-Free Living With a Multichannel Digital Strategy
From curiosity to commitment—ASAP gave people the tools, support, and confidence to rethink drinking.
The Results
43,000+ people reached
2,000+ link clicks
46.1% email open-rate
In Bartholomew County, ASAP (Alliance for Substance Abuse Progress) is reshaping the conversation around substance use by offering support and guidance through prevention and recovery. Through its free workshops, local events, and the innovative “Rethinking Wellness” initiative, ASAP empowers individuals to make healthier choices and provides critical resources for those impacted by addiction. Recognizing the need for accessible, stigma-free education about alcohol, ASAP launched its Dry January campaign to provide a practical, compassionate approach to alcohol-free living.
In just one month, ASAP’s Dry January campaign successfully engaged 43,000+ individuals, driving over 2,000 actions and achieving an outstanding 46.1% email open rate, far exceeding industry standards.
Brand strategy & positioning
Story development (EN/ES)
Landing page + UX design
Survey integration & tracking
Ad creative production (Meta)
Geographic + language targeting
Campaign management & optimization
Email marketing
Multi-channel performance tracking
With Good Creatives’ strategic, design, and ad expertise, ASAP launched a digital-first initiative that reached its audience where they were most active—social media—through beautifully designed content and clear calls to action. The bilingual nature of the campaign ensured that no one was left behind, while precision-targeted ads kept the conversation relevant and impactful.
With the campaign’s success, ASAP didn’t just encourage Dry January participants—it sparked a movement toward healthier, alcohol-free living for those seeking change. By leveraging targeted storytelling, robust tracking, and actionable steps, ASAP not only saw an incredible reach but also made measurable strides in shifting the culture around alcohol consumption in their community.